tapouts Parent Portal
SHIPPED
I was the Lead UX Designer for Tapouts Parent Portal, an EdTech platform designed to help parents manage their child’s learning journey, track progress, and explore tailored educational programs.
Streamlining Parent Engagement & Course Management
Product
tapouts Parent Portal
Role
UX Design Lead
Timeline
08.2024-Present
UX Design & Research & Strategy
Interaction & UI Design
Gamification & User Engagement
Product Thinking & Iterative Prototyping
Involvement
A seamless platform for managing children’s emotional learning
What is tapouts Parent Portal?
tapouts offers weekly coaching sessions focused on social-emotional learning, helping children develop resilience, confidence, and self-regulation.
"I just want to easily check my child's progress and schedule. Why is it so complicated?"
Background
As Tapouts grew, more parents enrolled their children in coaching sessions, but managing schedules and tracking progress remained a challenge.
We observed a high drop-off rate after trial sessions, and parents often missed scheduled classes due to the lack of a structured rescheduling system. Additionally, parents struggled to discover relevant programs for their child’s ongoing development, leading to missed opportunities for continued learning.
Design and build an intuitive Parent Portal that enables parents to manage their child’s learning journey effortlessly while fostering long-term engagement.
Project Goal
📉 -45% reduction in no-show rates after implementing a structured rescheduling system.
Key Metrics
📈 +30% increase in parent retention due to improved engagement strategies.
🚀 +25% growth in additional course enrollments with the introduction of personalized learning pathways.
The parent experience was fragmented and inefficient.
Disovering Main Problem
Through user interviews and behavior tracking, we identified key pain points:
From Foundational UX to Long-Term Engagement
Process
The Tapouts Parent Portal was designed to streamline scheduling, improve engagement, and enhance long-term retention.
My role covered the entire UX journey, from auditing existing pain points, to designing a workable MVP, to iteratively adding engagement & loyalty features based on user behavior.
Not all parents had the same scheduling needs. The final solution differentiated scheduling options based on user type to balance flexibility and stability in class attendance.
Final Solutions - A Scalable, Parent-Centric Learning Experience
1️⃣ Smarter Scheduling for Different Parent Needs
🔹 Trial Users (First 1-4 Sessions)
📌 Challenge: High drop-off rates due to difficulty in finding a suitable class.
✅ Solution: Allowed flexible rescheduling for parents in the trial phase, ensuring they could explore and find the best-fit session for their child.
2️⃣ Increasing Engagement & Retention
Beyond scheduling, Tapouts needed to ensure long-term parent engagement by making the platform an ongoing resource for their child’s growth.
🔹 Gamification – Motivating Continued Participation
📌 Challenge: Parents only logged in for scheduling, leading to low engagement outside of session management.
✅ Solution: Introduced TXPs Rewards System, allowing parents to collect points as children attended sessions.
Measurable Results & Success
Impact
The redesigned Tapouts Parent Portal successfully launched for 2 months:
-45%
→ Smarter scheduling & structured rescheduling improved attendance consistency.
Reduction in No-Show Rates
+30%
Increase in Parent Retention
→ Gamification & engagement strategies kept parents actively involved.
+25%
Growth in Trail - Full Enrollment Conversion
→ Flexible scheduling for trial users increased the likelihood of long-term commitment.
📌 Request Full Case Study
Interested in a deeper dive into the research insights, design decisions, and iterations behind the Tapouts Parent Portal?
📩 Let’s Connect!